One of the restaurants we work with got affected by a power outage recently, that left about 120,000 homes and businesses without power for a few days. In times like this, restaurants are scrambling around trying to find a solution, trying to get in contact with the electric company to get an ETA, and most importantly, trying to figure out what to do with the food. Mind you, it's summer, so the temperatures don't really favor the food.

Thankfully for this particular restaurant, they're utilizing technology to aid them in times like this. After notifying RESO360 as soon as they lost power and couldn't get an ETA, RESO360 immediately broadcasted the message on their Google, social media channels, and their customer database.

But RESO360 doesn't stop there. We have built a call tracking feature on the restaurant's Google page. More specifically, this feature is called 'Missed Call Text Back'. So what happens is when people call the business and nobody answers, they automatically get a text message on their phone that usually says: "Thank you for calling {{location name}}, it seems like you've reached us outside our working hours. Reply back with Hours, Directions, Contact or Order Online". Then when people reply, the software takes them a certain path.

But in an emergency situation like a power outage, we immediately changed the message to say "Thank you for calling {{location name}}. As of {{today's date}}, we're out of power, and we haven't been given an ETA. Sorry for the inconvinience, feel free to call back later".

It might seem like a small feature, but it truly helps, especially in situations like a power outage. We also used the same feature to alert people when the restaurant was closed for a week vacation during the July 4th holiday.

If you're looking to take your restaurant to the next level, get in touch with us. The good thing about RESO360 is that we can customize a plan that fits your needs.