One of our long time clients, Urban Gyro, was recently featured in a local news station, Channel 4 - Detroit. When you get featured on a big news channel, there's a few things that happen, and are really great.

First thing that happens is that you get a good flow of customers coming in because of the publicity, especially when it's from a segment called Tasty Tuesday, and your food gets featured live in the TV station, and all the hosts there are trying your food, and saying good things about your food.

Second thing that happens is the authoritative links that you get from their website. News station websites are some of the most authoritative websites in the world. That means that when you get a link back to your website, that will automatically alert the Google algorithm, especially when that link is organic. So you as a restaurant (or any business, really) would benefit tremendously from the link juice that's passed down to your own website.

Third thing that happens is the traffic, and the retargetting you can do. If you have Facebook Pixel set up correctly, you can track these website visitors, and then retarget them later, in order for you to stay Top-Of-Mind.

These are just a few of direct things that happened the day of. There's also a few things that happen indirectly, such as more local newspapers picking up the story and running it, the number of database growing because people are signing up for the VIP Club on the restaurant's website, all the social media love on Facebook groups, and much more.

This boost helped the restaurant a lot, as it would any restaurant. But in order to see the value of something like this, you have to be prepared. We had a few things in place that made this turn out great. The restaurant has a well-built website, on a very solid platform, which is capable of handling thousands of visits at a time, also known as traffic spikes. We have Facebook Pixel installed on the website, so that means that we have the ability to retarget people on Facebook and Instagram.

Think about how much potential this client would've lost if his website wasn't up for the traffic spikes, or the Facebook Pixel wasn't installed, or worse off, they didn't even have a website. The fact that there's restaurants (or any business in the face of the earth) without a website in this day and age, it's just mind blowing.

Here's the link to the news channel coverage:

https://www.clickondetroit.com/features/2023/08/15/tasty-tuesday-urban-gyro-in-wixom-modernizes-localizes-traditional-greek-dishes/