How to make email marketing work for your restaurant

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How to make email marketing work for your restaurant

Nov 30, 2022

If done right, email marketing can be a very powerful tool

Email marketing is a great tool, that can have some great ROI for restaurants (and any business, for that matter). But the key to having successful email marketing campaigns is to use it the right way.

For most businesses, emails have an average open rate of about 10%...MAYBE 15% if you're really lucky. The same goes for restaurants, which see similar open rates. For this reason, most restaurants don't utilize this powerful tool, because they're afraid they're not going to get great open rates.

Truth of the matter is that you will not in fact get a great open rate if email marketing is done just like any other restaurant. You have to stand out. If you're having conversations with your customers, instead of spamming them, you will see a great open rate. Most of our clients, believe it or not, see anywhere from 40-55% open rate, which is mostly unheard of.

One of our restaurants, for example, sees an open rate of 40-45% constantly. That's because RESO does email marketing in a conversational way, instead of blasting a list of 6,000+ subscribers with spam.

If you're a restaurant owner or manager, ask yourself, when was the last time your email campaign got such high of an open rate?

If you have, great! Continue doing what you're doing.

If you haven't, get in touch with us today, and we'll develop a plan that's tailored to your restaurant.

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